Category Management Masterclass
4 Days. A lifetime of benefit.
30th & 31st Aug and 6th & 7th Sep 2022
Get your course outline
You’ll receive the category management masterclass course outline immediately.
Deliver better outcomes from your category management process.
In four fast-paced sessions, we will explore the tools, techniques and methods that category managers can deploy at the various stages of the category management process.
Develop a deeper understanding of the end-to-end category management process.
Gain more confidence in the deployment of specific tools which may be appropriate at each phase.
Design winning category strategies
Develop category plans for a range of different levels of complexity and match the degree of rigour to the complexity of the category.
Learn how to pitch the benefits of category management to stakeholders
Take a deep dive into technique that will allow you to better pitch the benefits of your category strategies.
Work with suppliers to manage demand and achieve desired category outcomes.
Gain more confidence in the deployment of specific tools which may be appropriate at each phase so you can successfully work with suppliers to deliver your category strategy.
| Category
Management Masterclass This is what’s involved ... |
|
Short course12 hours total |
Relevant contentReal life |
Online convenienceVirtual face-to-face |
Breakout sessionsFun activities, quizzes |
PracticalExercises to apply in |
Expert advisorTrainer-facilitated |
- Approved: This course is approved by the Queensland Government and
is
made available
under a Standing Offer Arrangement (SOA) QGP002-2018
to all Australian Government Departments and Agencies at Federal and State Level.
Interested?
Sign up and book your place today!
Learn from an industry expert
In a tailored course that gains you advantage
Price!
per person for online purchases
On completion, you will be able to:
- Describe the end to end category management process and identify the activities and tools that may be used at each phase of the process
- Describe the role of the category manager during the process and give examples of how value may be added at each phase.
- Develop category plans for a range of different levels of complexity and match the degree of rigour to the complexity of the category.
- Distinguish between purchasing, sourcing, procurement and category management and be capable of pitching the benefits of category management to stakeholders.
- Develop strategies to manage demand as well as supplier performance and demonstrate appropriate behaviours to achieve desired category outcomes.
In turn this will help you:
- Build resilient supply chains and promote participation in sustainable programs.
Facilitator:
Ben Smith
Specialist in:
Contract Management,
Contract Negotiation and Stakeholder Management
Qualifications:
Postgraduate in Strategic Procurement,
Graduate Certificate in Public
Administration and Bachelor of Economics
Ben is a procurement and contracts specialist with a wealth of experience that spans both the public and private sectors, working internationally and domestically for over 20 years in procurement/contract management.
Ben’s breadth of industry experience covers health services, health consumables, health ICT, capital infrastructure (mining, water/wastewater), water services, ports, airports, professional services, health/fitness and general goods and services.
Ben’s passion is transforming procurement teams from process focused blockers, to outcome achieving enablers. In addition, Ben has considerable experience in generating value from large procurement projects, particularly at the negotiation phase.
He is highly skilled at strategically approaching negotiations through forward planning of clearly delineated boundaries and then implementing strategy with key negotiation techniques such as competitive tension, threat, logic etc.
A ‘must do’ course for category managers who want to develop winning strategies and deliver better category outcomes for their organisation.
Yes! I want to become a champion
category manager
so count me in!
BOOK YOUR PLACE HERE >>
Attendees across all industries have leveraged from the Academy
Frequently Asked Questions
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What skills are needed to excel in category management?
Category management excellence requires specialised competencies that combine strategic thinking with detailed market knowledge and analytical capabilities:
Market Research and Intelligence - Deep skills in researching supplier markets, understanding competitive dynamics, analysing capacity constraints, and monitoring technology trends that affect category strategies.
Category Strategy Development - Competencies in developing comprehensive category strategies, including segmentation, sourcing approaches, supplier relationship models, and long-term roadmaps aligned with business objectives.
Supplier Market Analysis - Advanced skills in evaluating supplier capabilities, financial stability, competitive positioning, and strategic fit to inform supplier selection and relationship management decisions.
Demand Management and Forecasting - Capabilities in analysing consumption patterns, forecasting future requirements, influencing demand through specification optimisation, and managing volume variations effectively.
Cross-Functional Stakeholder Management - Skills in engaging internal customers, understanding requirements, managing expectations, and building consensus around category strategies and supplier decisions.
Advanced Analytics and Modelling - Proficiency in statistical analysis, predictive modelling, optimisation techniques, and data visualisation to support category decisions with quantitative insights.
Innovation and Value Engineering - Capabilities in facilitating supplier innovation, identifying value improvement opportunities, and collaborating on product or process enhancements that deliver competitive advantages.
Risk Assessment and Mitigation - Specialised skills in identifying category-specific risks, developing mitigation strategies, and implementing contingency plans that ensure business continuity.
Contract Strategy and Optimisation - Advanced understanding of contract structures, commercial terms, and relationship models that optimise category outcomes while managing risks appropriately.
Performance Measurement and Improvement - Skills in developing category-specific KPIs, monitoring performance, and driving continuous improvement initiatives that deliver sustained value creation.